- March 13, 2023
- By Cyberarch Admin
In this digital age, cyber-attacks occur more often than they seem, impacting organisations and consumers on a broad scale. In 2022, UK organisations saw an average of 788 weekly cyber attacks — a 77% increase from 2021. Among some sectors most impacted by these frequent cyber attacks is education and research, dubbed a “popular feeding ground for cyber criminals” in this time of ongoing digitisation. Aside from these sectors, the UK’s National Health Service also faced a ransomware attack last year, which caused outages across the health service. Healthcare, it seems, has also become a lucrative source of income for hackers as they retrieve health insurance information, medical record numbers, and even social security numbers, demanding payment under threats of having patient records released.
One common misconception is that cyber-attacks only impact large organisations. Unfortunately, any business that deals with data in these digital times is very likely under threat of cyber risks. Very recently, ice rink operator Planet Ice suffered a data breach in which approximately 200,000 customers’ details were stolen. To Planet Ice’s credit, the company sent an e-mail to customers assuring them that only non-financial data had been stolen, as they relied on a third-party company to handle payments to use the rink. For small startups or big corporations, recovering from a cyber attack is crucial to retaining customer trust. Below, we’ll explore some of the ways businesses can more efficiently recover from cyber attacks:
- Have a detailed cyber incident response plan
It’s not enough just to be able to detect and identify possible breaches. A cyber incident response plan is crucial for a business to recover from and prevent future attacks entirely. A cyber incident response plan is an organisation’s guidelines and protocols to detect, respond, contain, and manage cybersecurity breaches. According to VMware’s “State of Incident Response 2021”, 49% of organisations lack the tools, personnel, and experience necessary to identify and adequately address cyber threats. Investing in a cyber incident response plan can help businesses safeguard against ransomware, data breaches, and other threats, along with providing steps for how to quickly and effectively minimise risk. These plans should also include a list of contacts of who to inform in case of a cyber incident.
- Improve brand reputation with SEO
In a cyber incident, customers may learn about it when searching on search engines, which is where a robust search engine optimisation (SEO) strategy is essential. SEO is the practice of ranking websites on search engines, allowing increased visibility of brands and businesses in the digital space. Instead of letting your web traffic (and thus, your business performance) drop, you can hire SEO experts to boost your website’s trustworthiness. Leading digital marketing firm Ayima highlights how specialist consultants enable websites to take a better look into data and insights, helping form a results-driven roadmap and personalised approaches through performance SEO, analytics, and paid/biddable media to scale campaigns and help small businesses grow. With expert insights, websites can use effective SEO techniques and work towards improving their (positive) visibility online. Improving SEO efforts or establishing an active social media presence can help clarify concerns regarding cyber risks and communicate recovery efforts well.
- Equip employees with cybersecurity skills
Instead of relying on an isolated cybersecurity team and calling it a day, investing in training all employees across departments will equip them with the necessary cybersecurity skills to navigate digital processes. This is key as most cyber attacks may not look immediately suspicious or threatening to untrained employees. We’ve previously written about the “Role of Human Errors in Cybersecurity Breaches“ and how human error is one of the major causes of data breaches. As we work in an increasingly digital world, cyber fatigue — using the same passwords for multiple accounts or platforms, connecting to unsecured networks, etc. — can leave significant space for human error. Training your employees on necessary cybersecurity practices can save your business from damaging data breaches and financial loss and prevent future incidents from repeating.
- Establish a cyber recovery system in place
Finally, in the event of data loss or data breaches, a data backup is an effective way for businesses to recover from cyber-attacks. Insights from TechTarget on the top data backup failures indicate an increasing need for businesses to have a cyber recovery system in place. While backups can help enterprises by having a second reinforcement in case of cyber incidents, backups are useless if they are damaged or aren’t restored properly. Fortunately, current technologies such as cloud storage can help ensure data backups aren’t easily lost or damaged, providing businesses with backups of their backups. It’s also important to conduct periodic testing and validate backup files to ensure they are complete and intact.
To help provide your business with better security, it helps to work with an infosec leader like Cyberarch. Our expertise in security governance, security consulting, and managed security can give you (and your customers) peace of mind. Contact us today to learn more about what we can do for your organisation.
Exclusively written for cyberarch by Jewel Barnett.